Tel Aviv – Wibbitz, the leading developer of text-to-video technologies, has launched its first mobile application for consumers. The app allows users to consume stories from their favorite news, sports, business and entertainment sites in the form of summarized video clips designed and optimized for their mobile devices. A great tool for travelers, unable or unwilling to deal with written reports.

With the new Wibbitz app, articles originally drafted in text-form become interactive video clips that merge images, video clips, info-graphics and text-to-speech, into a beautifully packaged and convenient form for consumption on-the-go.

The Wibbitz app leverages technology the company developed for media outlets, and their exponentially growing demand for premium media content, allowing them to easily convert their existing text-based content into video content at scale, automatically, without human intervention.

The algorithms that drive Wibbitz’s technology analyze the text of an article, extract the highlights and translate them into video summaries. By utilizing industry advanced Natural Language Processing (NLP) technologies, and narrowing down texts into 1-2 minute videos, the Wibbitz app enables users to more effectively engage with media content on-the-go , as well as at home or work.

“Textual web content simply isn’t designed for consumption on mobile devices. There’s just too much tapping and zooming in and out to comfortably enjoy reading the news,” said Wibbitz CEO and Co-Founder Zohar Dayan. “By automatically converting articles  to videos specifically optimized for mobile devices the Wibbitz app makes it easy and fun to finally enjoy the content again, rather than fiddle with it to make it fit to the screen ”

Founded in 2011, Wibbitz has raised $2.3 million from investors including Li Ka-Shing’s Horizons Ventures (which invested in Facebook, Spotify and Waze), Lool Ventures, Initial Capital and Kima Ventures. Prior to launching the new app, Wibbitz offered content-to-video solutions for publishers, enjoying over 50,000 sites with over 17 million unique video views per month.

“The internet is about enabling personalization of content and avoiding one-size-fits-all consumption,” said Yotam Cohen, Co-Founder and VP of Business Development. “Wibbitz is putting the “mass” back into mass media, providing our partners a wider reach and users greater access to information they want and need.”

About Wibbitz

The company was founded in 2011 by Zohar Dayan and Yotam Cohen and has received investments from Li Ka-Shing’s Horizons Ventures, Lool Ventures, Initial Capital and Kima Ventures.

The Wibbitz App can be downloaded for iOS here.

Watch the Wibbitz video here.