Thailand Unveils new “Soft Power” Strategy

BANGKOK – In a strategic move to enhance its cultural influence globally, the Thai Government has announced the development of a comprehensive “soft power” strategy. Spearheaded by Ms. Jiraporn, the initiative was unveiled during a seminar titled “Soft Power: The Key Success of Thailand,” held at Suan Dusit University in Bangkok. The strategy encompasses three pivotal areas: human resource development, industrial development, and foreign affairs, aiming to leverage Thailand’s unique cultural assets to foster international goodwill and cooperation.

Ms. Jiraporn, who oversees media supervision, emphasized the role of diverse media platforms in disseminating the government’s policies, ensuring that the benefits reach the populace effectively. The “THACCA SPLASH – Soft Power Forum 2024,” scheduled for June 28-30 at the Queen Sirikit International Convention Center, marks a significant milestone as Thailand’s first international event dedicated to soft power. It promises to be a vibrant showcase of Thai creative culture alongside global contributions.

The forum is set to enhance the visibility of the Thailand Creative Content Agency (THACCA) and the “One Family, One Soft Power” (OFOS) policy. THACCA’s collaboration with various agencies aims to promote and support the eleven sectors identified as the pillars of Thailand’s soft power industry. These sectors include food, sports, festivals, tourism, music, books, films, gaming, art, design, and fashion. By fostering investment in soft power infrastructure, the strategy seeks to open new avenues for industry participation in policy formulation.

This initiative reflects a growing recognition of the importance of cultural diplomacy and the role of soft power in international relations. By inviting participation from both Thai nationals and the international community, the Thai Government is poised to position the nation as a hub of cultural exchange and innovation.

The “Soft Power” strategy represents a forward-thinking approach to diplomacy, emphasizing the strength of cultural appeal over traditional hard power tactics. (zai)