BANGKOK – The annual Songkran Seven-Day Safety Campaign, aiming to promote road safety during the traditional Thai New Year celebrations, was marred on the first day of the campaign by a significant number of traffic accidents across the country. Here’s an analysis of the incidents and the measures being taken to address them:

1. Accident Statistics:
   • On Day 1 of the campaign, there were 1,238 reported traffic accidents nationwide.
   • These accidents resulted in 23 fatalities and left 1,456 people injured.
   • The majority of accidents occurred in densely populated urban areas, including Bangkok, Chiang Mai, and Phuket.
2. Contributing Factors:
   • Speeding: Excessive speed remains a leading cause of accidents. Many drivers fail to adhere to speed limits, especially during the festive season.
   • Drunk Driving: Alcohol consumption during Songkran festivities contributes significantly to accidents. Authorities have intensified DUI checkpoints, but some motorists continue to drive under the influence.
   • Distracted Driving: The use of mobile phones while driving remains a concern. Texting, taking selfies, and browsing social media divert attention from the road.
   • Motorcycles: Motorcyclists accounted for a disproportionate number of accidents. Lack of helmets and reckless riding exacerbate the risks.
3. Enforcement Measures:
   • Increased Patrols: Police presence has been heightened on major highways, city streets, and accident-prone areas.
   • Random Breath Tests: Officers are conducting random breathalyzer tests to detect drunk drivers.
   • Public Awareness Campaigns: Billboards, radio announcements, and social media campaigns emphasize safe driving practices.
   • Helmet Enforcement: Strict penalties are being imposed for riding motorcycles without helmets.
4. Community Involvement:
   • Local communities are organizing road safety workshops, urging residents to be cautious during Songkran.
   • Volunteers are distributing informational pamphlets and encouraging responsible behavior.
5. Appeal to the Public:
   • Authorities urge all road users to:
     • Obey Speed Limits: Slow down and follow traffic rules.
     • Designate Drivers: If celebrating, assign a sober driver.
     • Avoid Distractions: Keep phones away while driving.
     • Wear Helmets: Motorcyclists must wear helmets at all times.
6. Looking Ahead:
   • The Songkran Seven-Day Safety Campaign will continue until April 21.
   • Authorities remain committed to reducing accidents and ensuring a safe and joyful New Year celebration for all. (zai)