Vacation rental business in Japan

Tokyo – The Preparation Committee of Vacation Rental Association agreed to establish an industry organization promoting the private lodging business in early 2019. At the preparation meeting for establishment that was made on December 11, 2018, the committee agreed on the terms of incorporation and set the name of the organization to “Japan Association of Vacation Rental (JAVR)”, also confirmed that the committee will be putting in place the necessary procedures to establish it as a general incorporated association in early 2019.

Since May 2018, Japan Tourism Agency has shown support for the founding committee of the association. Discussions with overseas and domestic major vacation rental travel agencies regarding the establishment of the association have also been ongoing for over half a year. 

The founding committee of Vacation Rental Association is made up of nine major vacation rental and travel agencies, including Agoda International JapanCtrip International Travel JapanHomeAwayHyakusenrenmaSpace Market, Tujia Japan, and Rakuten LIFULL STAY. These nine companies will be on the board of directors, with Yasuhiro Kamiyama, CEO of Hyakusenrenma and Natsuko Kimura, Japan Country Manager of HomeAway as the association’s first joint representative directors.

By adopting the term “Vacation Rental”, that is recognized as private lodging services to travelers outside of Japan, the committee hopes to actively offer information to inbound travelers and its domestic market.

In collaboration with Japan Tourism Agency, the newly established association will aim to contribute to the development of the tourism industry in Japan and grow vacation rental businesses such as Vacation rental, Ryokan business utilizing residential facilities, Vacation rental in the national strategy zone, Event vacation rental. To achieve this, the Vacation Rental Association will engage in efforts to ensure smooth operation of the projects and improve cognition and its institutional environment. (TravelDailyNews)