Tourism Diversity Action Alliance at the ITB

BERLIN – The member associations of the Tourism Diversity Action Alliance (ATV) are showing a strong presence at the world’s largest travel trade fair, ITB Berlin. The German tourism industry’s advocacy group focuses on targeted networking on current problem areas such as the promotion of young talent and the challenges of digitalization and also provides exciting insights behind the scenes into, among other things, the TravelTech and children’s and the youth travel industry. She will also exchange ideas with political representatives on industry topics.

An overview of the meeting points, dates and activities:

asr Alliance of Independent Travel Companies – Federal Association e.V. (

The medium-sized tourism representative is presenting itself with numerous sub-exhibitors at its large joint stand in Hall 25, which has established itself as a network hub for medium-sized businesses and offers plenty of space for discussions with partners and customers. On Tuesday, March 5, 2024, an industry get-together with the destination partner Zambia will take place from 6 p.m. to 9 p.m.

Federal Forum for Children and Youth Travel e.V. (

Reisenetz Association for Children and Youth Travel (

The focus is on children’s and youth travel at the joint stand 121 in Hall 4.1, where both the BundesForum Kinder- und Jugendreisen e.V. and the Reisenetz Fachverband für Kinder- und Jugendreisen e.V. are represented. The adjacent children’s and youth travel lounge offers an exciting program for all trade fair visitors: daily student tours, company introductions, presentations on personnel and job prospects, options for designing climate-friendly children’s and youth trips, games and a photo box as well as much more.

Last year, the tourism committee visited the stand, which is also planned for 2024 – in the eyes of the associations, a good opportunity to underline the social importance of children’s and youth travel. On Wednesday, March 6, 2024, the Reisenetz trade association also invites you to a get-together for providers in the children’s and youth travel segment from 6:30 p.m.

BVDIU – Federal Association of German Incoming Companies (

Members and supporters of the association as well as interested incoming agencies, destinations, and service providers such as hotels & co. from Germany will meet on Wednesday, March 6, 2024, at 8:30 a.m. in a café near the trade fair for the traditional ITB breakfast. Contact for interested parties:

bdo – Federal Association of German Bus Companies (

He is a co-exhibitor in Hall 25, Stand 209.

forum anders reisen e.V. Association for Sustainable Tourism (

It’s all about sustainability in Hall 4.1 at Stand 223. forum anders reisen Managing Director Petra Thomas will be on a panel on human rights due diligence / supply chain law in Hall 4.1 on the Lighthouse Stage on Wednesday, March 6th at 11 a.m.

The award ceremony for the TO DO Awards will also take place on Wednesday, where Petra Thomas will be on the jury for the forum anders reisen and at the same time represent the board of the organizing study group for tourism and development. A small networking event will then take place there.

HSMA Germany e.V. (

The HSMA is represented at the ITB Berlin with the HSMA Lounge@ITB in Hall 8.1, Stand 117. It offers 15 sub-exhibitors and all HSMA members an exclusive retreat to meet and network. As a highlight this year, there will also be an #expert consultation for the hoteliers of the #HSMAfamily.

RTGV – Tour Guide and Tour Guide Association (

He is represented in Hall 27 at the Hessen stand opposite Deutsche Bahn.

VIR – Association of Internet Travel Sales e.V. (

The VIR has long had a permanent contact point at the ITB Berlin and is a sub-exhibitor at the GIATA stand in Hall 5.1. Two special events are also planned. For the first time, the VIR has organized a “Behind the Scenes of Travel Technology” tour at the ITB on Wednesday, March 6th, from 12 p.m. to 2 p.m., during which different travel tech companies will be visited at their stands. The aim is to highlight the importance and relevance of travel tech companies and provide in-depth information about the digital tourism industry. Information about registration can be found here.

The VIR’s traditional search4talent tour for students at the ITB should also not be missed. This will take place on Thursday, March 7th from 10 a.m. to 1 p.m.

About the Tourism Diversity Action Alliance:

27 tourism industry associations have come together in the Tourism Diversity Action Alliance (ATV) and represent more than ten thousand companies that are responsible for over a million jobs. The action alliance brings together a comprehensive cross-section of the German tourism landscape. The common goal is to preserve the diverse tourism landscape. The action alliance acts together and with one voice towards politicians and the public and bundles the interests of the industry. Further information can be found at

Representing the representatives of the Tourism Diversity Action Alliance: Michael Buller (speaker)

Board of Directors Association of Internet Travel Sales e.V. (VIR)
Petra Thomas (speaker)

Managing Director of forum anders reisen e.V. – The Association for Sustainable Tourism: