BANGKOK — Thailand is setting its sights on a major boost to its tourism industry, aiming to attract 8 million visitors from Europe in 2025. As part of a broader strategy to welcome 11 million long-haul travelers next year, the Tourism and Sports Ministry is working in close collaboration with airlines, travel agencies, and diplomatic missions to ensure that international travel fully rebounds, especially from Europe.
With the pandemic-related restrictions now largely behind, Thailand is boldly trying to revive its tourism sector, which has long been a cornerstone of the nation’s economy. European tourists, historically making up a significant portion of Thailand’s long-haul visitors, are now at the center of these efforts.
Collaborative Efforts to Reshape Travel Routes
To achieve the 2025 target, Thailand is working closely with international airlines to restore and expand flight routes to key European cities. Major hubs such as London, Frankfurt, Paris, and Amsterdam are expected to see an increase in direct flights to Thailand, while new partnerships with regional carriers are also under discussion to offer more convenient travel options to secondary cities across Europe.
The government has also launched a series of promotional campaigns aimed at enticing European travelers. These initiatives highlight Thailand’s rich cultural heritage, world-class beaches, vibrant cities, and diverse cuisine. The “Amazing Thailand” brand, which has been a successful marketing tool for many years, is being revitalized with a focus on both luxury and budget travel.
Enhanced Visa Policies and Incentives
In a bid to make Thailand even more accessible to European travelers, the government has introduced several new visa incentives. The introduction of the **Special Tourist Visa (STV)**, which allows long-term stays, has already proven popular among European visitors, especially those seeking an extended stay in the country. Additionally, the Ministry of Foreign Affairs has streamlined visa application procedures, reducing paperwork and offering multiple entry options for frequent travelers.
Diplomatic Support
The role of Thai embassies and consulates across Europe is also being reinforced. These diplomatic missions are actively involved in promoting Thailand as a travel destination through direct engagements with travel agencies, tourism boards, and media outlets. Ambassador-led initiatives have been launched to cultivate goodwill and increase awareness of Thailand’s tourism potential.
Focus on Sustainability and Safety
In response to growing global interest in sustainable travel, Thailand is also incorporating eco-friendly tourism practices in its outreach to European travelers. New green initiatives, including promoting sustainable resorts, eco-tourism activities, and responsible wildlife conservation programs, are being featured in Thailand’s tourism marketing campaigns.
Additionally, the country’s commitment to ensuring the safety and well-being of visitors remains a top priority. Thailand has implemented stringent health and safety protocols in tourism hotspots, with the goal of maintaining a safe environment for international travelers.
Looking Ahead: A Strong European Presence
As Thailand looks to 2025, the government is confident that its combined efforts will result in a substantial increase in European tourist arrivals. “Europe is a key market for Thailand, and we are committed to making it easier, safer, and more enjoyable for Europeans to visit our country,” said the Tourism and Sports Minister. “By focusing on both accessibility and sustainability, we believe Thailand will remain one of the top travel destinations for European tourists in the years to come.” (zai)