BW : New website for hotel developers in Asia

Bangkok – Best Western Hotels & Resorts has launched a brand new website that provides essential information to hotel developers and owners in Asia.

The new website, which is now live at, is dedicated to hotel developers and owners, offering a complete source of content for any company or individual looking to harness the power of Best Western’s global brands to enhance the value and performance of their property.

The website offers in-depth information to all existing, new and potential development partners. This includes an interactive map that allows users to visualize the company’s existing portfolio of hotels and resorts in Asia, and an overview of Best Western’s regional pipeline of properties. Visitors to the website can also discover the strength of Best Western’s reputation by exploring the company’s many industry awards and extensive media coverage. The “Why Choose Best Western” page reveals the many advantages of working with Best Western.

Developers can also learn more about Best Western’s wide-ranging portfolio of brands with 13 distinctive and innovative concepts to choose from, ranging from economy to upper-upscale.

The most recent of these brands, Sadie Hotel and Aiden Hotel, which launched in September 2018, are dedicated to conversion projects. These are now available alongside the timeless trio of classic brands, Best Western, Best Western Plus and Best Western Premier. The brand portfolio also includes Vīb and GLō, the cutting-edge midscale concepts that are tailored to new-build projects; and two soft brands, BW Premier Collection by Best Western and BW Signature Collection by Best Western, which allow owners to retain their distinctive style and identity. Meanwhile, Executive Residency by Best Western enables developers to tap into the modern trend for extended stays.

Finally, the recently launched franchise offerings, SureStay Hotel by Best Western, SureStay Plus Hotel by Best Western and SureStay Collection by Best Western, provide three ideal options for owners and developers who want to avoid high costs, whilst also harnessing the power and support of a global brand.

“Demand for Best Western’s world-class hospitality has never been stronger, so we are delighted to unveil this new dedicated resource for hotel owners and developers in Asia,” commented Olivier Berrivin, Best Western Hotels & Resorts’ Managing Director of International Operations – Asia. “With our expanded portfolio of 13 intuitive brands, we now have a product to suit virtually any hotel, from urban conversion projects to out-of-town new-builds, upscale resort rebrands and many more. With our new website, we are putting our full collection of products and services at the fingertips of our Asian partners.”

Best Western currently operates a portfolio of 56 hotels and resorts across Southeast Asia and Japan, comprising more than 5,000 rooms across five of its brands. This region-wide inventory is set to more than double in the coming years, with over 6,800 comfortable and contemporary rooms expected to open across Asia. In total, Best Western has 37 hotels in its Asian pipeline, covering seven of the company’s 13 brands.