ITB China : First-hand knowledge of the industry

Shanghai – The sessions taking place in the Presentation Hub run parallel to ITB China Conference, taking place 16 to 18 May in Shanghai, and will address current issues relating to the travel industry, such as animal friendly tourism, Revenue Management for hotels or sports tourism. The latter is constantly growing. It is something most of the people will participate in at some point in their lives, whether it is to run the marathon, traveling to play in a soccer tournament, or to watch one’s favorite star play tennis.

With six dedicated sessions devoted to sports tourism, the segment will be of special importance on the second day of ITB China Conference this year. Co-hosted by TravelDaily China the Presentation Hub features experts both from China and abroad to share their ideas and knowledge on market hotspots in the industry. Destinations, organizations and travel service providers will find all the information they need. Full details of the Presentation Hub program are available at:

16 May 2018 (Day 1): Opening Session & Destination Day

 2 – 2.20 pm
Opening Keynote: “The art and science of destination marketing
Jenna Qian, CEO of Destination Marketing, Ctrip

2:20 – 2:35 pm
Keynote: “Meet Millennials on Animal-Friendly Tourism”
Speaker: Mr. Feng Yu, Vice President – CTR Market Research Co., Ltd.

 2:35 – 3 pm

Panel: “How to understand the values and opportunities of Animal-Friendly Tourism in the context of demand transformation?”
Moderated by: Mr. Yu Zheng, Wildlife Campaign Manager, World Animal Protection


Zhonghua Zhao, China Country Director, World Animal Protection
Chunquan Zhu, China Representative, IUCN
Mu Ge, Assistan President, CAISSA Touristic
Yi Lin, Head of Oversea Business Department, Qyer

3 – 3:20 pm
“Shared vacation based on the tourism real estate”
Speaker: Mr. Hai Zhuang, CEO –

3:20 – 3:40 pm
“Survival of the fittest, The New Ecosystem in The European Travel Retail Industry”
Speaker: Sandra Servos, Operating Director, TRAVEL EASY

4 – 4:20 pm
Keynote: “Pan Pacific Hotels Group is Poised for Continued Growth
Speaker: Ms. Cinn Tan, Chief Sales and Marketing Officer – Pan Pacific Hotels Group (PPHG)

4:20 – 4:40 pm

Keynote: “The Global Economic Impact & Strategic Opportunity for Travel & Tourism”
Speaker: Mr. Nigel David, Executive Director APAC & MEA, WTTC

 4:40 – 5 pm

“Social CRM, let mobile social support marketing innovation”
Speaker: Mr. Hanson Wu, Business Development Director of Webpower

17 May 2018 (Day 2): Business Travel & MICE Day &Travel Tech

 9:45 – 10:15 am

Keynote: “Why Sports Tourism Becomes a Hot Topic?”
Speaker: Professor Hai Li Dean, School of Sport Leisure, Recreation and Arts, From Shanghai University of Sport

10:15 – 10:30 am

Case Study: “How does Switzerland Develop Sports Tourism Business in China?”
Speaker: Mr. Simon Bosshart, Director, Switzerland Tourism in China

10:30 – 11:10 am
Panel: “Outdoor Clubs, New Partners of Destination”


Mr. ZeWei Wu, COO, PDROAD Travel
Mr. YongFeng Xing, General Manager, Quyou Travel
Mr. David Wu, Director, Greater China, Visit Finland
Mr. David Cheng, Founder, Benchmark Adventure
Mr. Zhengyuan Zhu, Principal, Outdoor Juniu College

11:10 – 11:25 am

Case Study: “How sports stars to boost the tourism destinations via integrated marketing?”
Speaker: Mr. Xuan Zhao, Marketing Director, Four Bat Sports

11:25 – 11:40 am

Case Study: “How do We Serve the Ski Tourists from China?”
Speaker: Mr. Louis Liu, Founder, SNOWHERO Ski Club

11:40 am – 12:20 pm

Panel: “The Sports Tourism Business in China”


Mr. Smite Lee, Founder, Yoza Sports
Mr. Lee Shea, CEO, Ameriasia Sports Travel
Mr. JianHua Huang, Director, Product Development and Channel Cooperation Center of Utour Travel
Mr. Oliver Wang, Founder & CEO, Sunhills Consultancy
Mr. Ralf Ostendorf, Director Market Management, Visit Berlin

2 – 2:20 pm

Keynote: “Diversified Business Trip Mode Solutions”
Speaker: Ms. Greece Guo, General Manager, ZhongHang E-GO

2:40 – 3 pm

“How to Train and Make Standards for Professional Travel Planners”
Speaker: Ms. Gemma Li, Director of Education Department – Lushu Technology Co., Ltd.

3- 3:20 pm

Keynote: “Colourful Tunisia”
Speaker: Ms. Amandine Wu, PR Manager – TNTO

3:20 – 3:40 pm

Keynote: “Virtual Credit Card Payment Case Study”
Speaker: Mr. Daniel Yao, Strategic Sales Asia – WEX Inc.

3:40- 5 pm

“CTW Chinese Tourist Welcome Award”
Speaker: Prof. Dr. Wolfgang Georg Arlt, Director – COTRI

18 May 2018 (Day 3): Education & Job Day

10 – 10:10 am

Welcome Keynote

Speaker: Ms. Huilian Duan, Vice President Sales & Marketing, APAC, Maritim Hotels, & Head of HSMAI Greater China

10 – 10:30 am

Keynote: “China Hotel Market Overview”
Speaker: Ms. Christine Liu, Country Manager, China – STR

10:30 – 10:40

Keynote: “Next Generation of Revenue Management”
Speaker: Mr. Charles Wang, Assistant Vice President, China, IDeaS

10:40 – 11:10 am

Panel: “Distribution in the Hotel Industry”
Moderated by: Ms. Christine Liu, Country Manager, China – STR


Mr. Joep van Meerwijk, Director of Revenue & Distribution Greater China
Mr. Arnold Ge, Director of Key Account, JointWisdom
Ms. Carolyn Pan, Director, Marketing, Greater China – Wyndham Hotel Group
Mr. Will Shao, Director, Distribution Strategy Greater China – IHG
Mr. David He, VP, GM of China Business Department – DerbySoft

11:10 – 11:20 am

Keynote: “Introduction to HSMAI Academy and the Certificate in Revenue Management (Hospitality)”
Speaker: Mr. Ray Wang, Deputy General Manager – Alibaba Fliggy-Hotel Business

11:20 am – 12:00 pm

“Forecasting Rooms” Training Workshop
Speakers: Ms. Tracy Dong, Lead Advisor – IdeaS and Ms. Jackie Douglas, President – HSMAI Asia Pacific

Trade visitors can register for ITB China 2018 at

You can obtain your accreditation for ITB China at now. 

About ITB Berlin and ITB Asia

First launched 51 years ago, ITB Berlin is recognized as the most successful trade show for the global travel industry. Some 10,000 exhibitors from more than 180 countries regularly attend this event. Every year in October for the last ten years Messe Berlin has successfully organized ITB Asia in Singapore. Boasting 940 exhibitors from 113 countries, ITB Asia in Singapore has established itself as Asia’s Leading Travel Trade Show.
As the second show in Asia, ITB China will take place in Shanghai, one of the leading industrial cities in the People’s Republic of China, and with a population of around 23 million one of world’s largest cities. In contrast to ITB Asia, which reflects tourism in Asia as a whole, ITB China focuses entirely on the Chinese travel market.