ITB China: ATTA becomes official Adventure Travel Partner

Shanghai/ Berlin The Adventure Travel Trade Association (ATTA) has been confirmed as the Official Adventure Travel Partner for the upcoming ITB China, taking place from 15 – 17 May 2019 in Shanghai. For the very first time the association will join China’s B2B travel trade show with a dedicated ATTA pavilion supporting its members, international destinations and tour operators, in doing business with Chinese buyers. 

Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world. It currently serves more than 1,000 members in 100 countries worldwide. Its members consisting of tour operators, tourism boards, specialty agents and accommodations all sharing a vested interest in the sustainable development of adventure tourism.

ITB China has defined customised and themed travel to be the overarching trend topic covered in its 2019 edition. As such, adventure travel will be one of the focus topics jointly developed with ATTA who will besides organising a exhibition pavilion also be hosting a dedicated adventure travel session at the ITB China Conference.

Chinese travelers are increasingly seeking the unique and distinguishing experience that comes along with customized and themed travel trips. The ITB China Travel Trends Report, a yearly publication illustrating upcoming trends and the needs of Chinese travellers, will also include a dedicated chapter on Adventure travel based on insights from ATTA in combination with insights from major Chinese travel agencies. 

ITB China will actively help Chinese professional travel buyers in discovering and developing adventure travel products through more international channels, including recommending them to participate inATTA’s global events throughout the year.

Shannon Stowell, CEO, ATTA said: “We are thrilled to cooperate with ITB China and co-host the first Adventure Pavilion. The ATTA is committed to developing a high standard of adventure travel throughout the world, and believe that our partnership with ITB China can bring long-lasting benefits. ITB China’s foresight to include adventure travel as a main component of the 2019 event is exemplary. It will undoubtedly stimulate the delegates to explore the authentic and meaningful experiences that adventure travel can bring. We look forward to this next step in developing adventure travel connections between China and our international adventure travel community”.