IFA 2022: Experiences with mobile technology

BERLIN – Cristiano Amon, president and CEO of Qualcomm, will deliver this year’s opening keynote speech at IFA 2022. He will share how amazing new experiences are coming to virtually every connected device from PCs to extended reality devices to cars using advanced technologies – including wireless connectivity, high performance, low power processing, and edge intelligence.

“There is so much excitement for IFA 2022. I’m truly honored to give this year’s opening keynote, and I look forward to discussing the key trends and technologies that are making it possible to reliably connect billions of smart devices to the cloud and deliver new experiences for people around the world,” said Amon, ahead of the trade show focused on consumer electronics . “As we move toward a world where everyone and everything can be intelligently connected, Qualcomm and the family of Snapdragon platforms are powering the technology that enables you to have extraordinary experiences everywhere – from audio to the metaverse.”

Fueling modern experiences

The smartphone has transformed how we live, work, and play. We’ve come to expect that connection, access, and immediacy across all of our most personal devices. Now, innovations from mobile are scaling to power virtually every connected device.

In his IFA opening keynote speech on 2 September, 10.00 a.m. in Hall 23, Amon will share how Qualcomm and the Snapdragon® family of platforms are enabling these modern experiences.

Additionally, visitors can experience first-hand the latest in Snapdragon at the outdoor Snapdragon Pavilion, located at the well-known “Sommergarten” at IFA 2022.