Hue – Azerai, an emerging hospitality group led by hotelier Adrian Zecha, is planting another flag in the former imperial capital of Vietnam.

The historic hotel, to be known as Azerai La Residence, Hue, will celebrate an official opening in February after the most extensive renovation since the historic, 1930-built mansion was completely overhauled thirteen years ago.

The 122-room hotel’s aesthetic affirms Azerai’s devotion to simplicity and elegance, and reconfirms the brand’s commitment to affordable luxury.

Anchored by a 1930’s colonial mansion and two complementary wings built in 2005, the hotel commands 200 metres of frontage along the fabled Perfume River, with views of the imposing Flagtower Bastion and the 1804-built Citadel on the river’s north bank.

Poised between the landmark Hue Railway Station and a string of colonial era buildings, the hotel’s facade and long horizontal lines are testaments to its art deco roots and enduring appeal.

Azerai La Residence, Hue is a complement to the 60-room Azerai Can Tho, which debuted on the Mekong Delta this past spring. The name Azerai was inspired by the initials of Adrian Zecha and the Persian word caravanserai, a resting place usually around a central courtyard.

Plans call for a number of additional properties within Vietnam, and beyond.