SEATTLE – The Expedia Group is one of the first travel brands to provide a plugin for ChatGPT, a conversational AI platform that uses deep learning to generate natural and engaging dialogues. In this blog post, we will explore the background that led to this decision and what the company’s expectations are from this partnership.

ChatGPT is a state-of-the-art natural language generation system that was developed by OpenAI, a research organization dedicated to creating and promoting friendly artificial intelligence. ChatGPT uses a large-scale neural network model called GPT-3, which can produce coherent and diverse texts on various topics and domains. ChatGPT also leverages a technique called few-shot learning, which allows it to adapt to new tasks and contexts with minimal data and supervision.

The Expedia Group is a global leader in travel and technology, offering travelers the best prices and choices for flights, hotels, car rentals, activities, and more. The company operates over 200 travel sites in more than 70 countries and regions, serving millions of customers every day. The Expedia Group’s mission is to power global travel for everyone, everywhere.

The Expedia Group decided to integrate ChatGPT into its customer service channels to enhance the quality and efficiency of its interactions with travelers. The company believes that ChatGPT can provide personalized and relevant recommendations, answer common questions, handle complex requests, and resolve issues faster and more accurately than traditional chatbots. The company also hopes that ChatGPT can create a more human-like and engaging experience for its customers, building trust and loyalty.

The Expedia Group has been testing ChatGPT on a pilot basis with a selected group of customers since late 2022. The results have been promising so far, showing that ChatGPT can handle a wide range of queries and scenarios with high satisfaction rates and low error rates. The company plans to roll out ChatGPT to more customers and markets in the coming months, as well as to explore new use cases and features for the platform.

The Expedia Group is excited to be one of the first travel brands to partner with OpenAI and leverage ChatGPT’s capabilities. The company believes that this collaboration will enable it to deliver better value and service to its customers, as well as to innovate and differentiate itself in the competitive travel industry. The Expedia Group is committed to embracing the latest technologies and trends to power global travel for everyone, everywhere.