SHANGHAI — The 2025 Shanghai Auto Show has once again confirmed China’s growing dominance in the global automotive industry. Chinese electric vehicle (EV) makers are not only setting the pace for innovation but are also reshaping market expectations with cutting-edge technology and aggressive pricing. German manufacturers, long considered industry benchmarks, are ramping up local production and smart technology integration to remain competitive.
Chinese Brands Take the Lead in Electric Innovation
Chinese automakers made a powerful statement in Shanghai, unveiling a range of next-generation EVs tailored to both domestic and global markets:
- Zeekr, a premium EV subsidiary of Geely, debuted its first hybrid model, the Zeekr 9X — a luxury SUV featuring an 800-volt fast-charging system. The move signals Zeekr’s intent to challenge global luxury icons like Bentley and Rolls-Royce.
- Leapmotor announced record-breaking success with its B10 SUV, delivering 8,000 units in just 13 days, over 50% of which were equipped with advanced lidar systems, underscoring the brand’s strength in smart mobility.
- BYD, the world’s top-selling EV brand, showcased the remarkable performance of its Seagull model, which has sold over 200,000 units in seven months — thanks to its compelling mix of affordability and tech, retailing at under €12,000.
- XPeng revealed bold global expansion plans, targeting 60 international markets by 2025 and reporting strong international pre-orders for the X9 MPV, as it reinforces its position as a global smart EV leader.
German Manufacturers Deepen Localization to Stay Competitive
In response to China’s fast-evolving EV landscape, German automakers are strengthening local partnerships and showcasing future-forward innovations:
- Volkswagen Group presented five new models, including a new China-specific Audi lineup. Its newly formed joint venture CARIZON with Horizon Robotics will integrate assisted driving tech into budget models by 2026.
- Mercedes-Benz announced local production of long-wheelbase versions of its electric CLA and GLE SUVs, featuring the next-generation MB.OS infotainment system, complete with AI-driven assistants and 3D graphic displays.
- Porsche committed to developing an infotainment system exclusive to China, while unveiling a limited-edition 911 Spirit 70. The Stuttgart brand continues to use regional insights to maintain relevance among China’s luxury consumers.
Industry Faces New Regulatory Pressures
Amid the product launches, China’s regulatory landscape is shifting:
Following a fatal accident involving Xiaomi’s SU7 EV, Chinese authorities are cracking down on misleading marketing of autonomous driving systems. Automakers at the show responded by placing renewed emphasis on safety, compliance, and consumer trust in smart features.
German Brands at a Crossroads as Consumer Expectations Evolve
While Chinese carmakers rapidly respond to local market needs and global expansion opportunities, German brands face critical challenges:
- The U.S. and EU’s increasing tariffs on Chinese vehicles are prompting Chinese OEMs to localize production abroad.
- Meanwhile, German automakers, such as Audi and VW, are deepening partnerships in China to match the speed and specificity with which domestic brands meet consumer demands for advanced technology and value.
The Shanghai Auto Show 2025
Held from April 23 to May 2, 2025, the Shanghai Auto Show is one of the world’s premier automotive events, providing a strategic platform for both established and emerging brands to unveil their latest innovations. (zai)