CeBIT ASEAN : Promoting Digitization in Southeast Asia

Hannover/Bangkok – Deutsche Messe and IMPACT EXHIBITION MANAGEMENT CO., LTD. – Thailand’s leading exhibition and convention facility and service provider, have signed a cooperation agreement to co-organize CEBIT ASEAN Thailand in October 2018 in Bangkok. The new exhibition was officially introduced today at a press conference at CeBIT in Hannover.

The move into Thailand writes a new chapter in Deutsche Messe’s history of successfully internationalizing its expertise in the organization, support and operation of trade shows in the ICT and digital business sectors. CEBIT ASEAN Thailand will be co-hosted by Thailand’s Ministry of Digital Economy & Society and is being held from 18 to 20 October 2018, at IMPACT Exhibition and Convention Center in Bangkok, Thailand and will not be focused on Thailand alone, but also on its neighbors: Myanmar, Laos, Cambodia and Vietnam.

The representatives of the Thai government and the local exhibition partner, IMPACT Exhibition Management, at the CeBIT press conference in Hannover.

“CEBIT ASEAN Thailand is an exciting addition to our portfolio, with this being our first venture into the digitalization and technology industry. This is the perfect time to stage CEBIT ASEAN Thailand, as Thailand is moving towards the 4.0 economic model, with an emphasis on creativity, innovation and technology. In addition, the increasing trend towards digitization of businesses to build a knowledge-based economy in Thailand and the surrounding ASEAN region underlines the relevance of such an exhibition,” said Loy Joon How, General Manager, IMPACT Exhibition Management Co., Ltd.

“Thailand is a trading nation and therefore sees the expansion of free trade as a top priority. Its primary focus in recent years has been on greater integration with its ASEAN partners and with countries in the Asia-Pacific region, such as China, Japan and India. CEBIT ASEAN Thailand is an exciting development for us, as it further expands our international portfolio of events in the ‘ICT & Digital Business’ space. It opens up additional business opportunities for our international clientele in the booming Asian region,” explained Marius Felzmann, CEBIT Senior Vice President, Deutsche Messe.

The format of CEBIT ASEAN Thailand is closely modeled on the revamped format recently implemented for CEBIT, the German-based flagship show of Deutsche Messe’s “ICT & Digital Business” portfolio, which next runs in 2018. CEBIT ASEAN Thailand comprises four platforms – d!conomy, d!tec, d!talk and d!campus – and feature exhibitions, a conference area and a festival zone. Plans for the show also include international pavilions where exhibitors from Europe and Asia can band together to showcase their products and innovations.

The show covers every topic of relevance for the digitization of business and society. In its first edition, the focus will be on the following themes: Communication and Networks; Digital Solutions and Consulting; Marketing and Sales Solutions; Telematics and M2M; IoT; Data Centers; Servers and Storage; POS and Banking Solutions; Big Data; Business Intelligence and Data Analytics; Research and Innovation; Digital Office; Client Solutions; Digital Process Solutions; Digital Supply Chain and Public Sector / Smart Government.

Major digitization trends including Cloud and Big Data; Cyber Security; Unmanned Systems; Artificial Intelligence and Virtual Reality will also be addressed. The lineup of themes reflects current and emerging industry trends and varies from year to year as trends take shape and evolves. International startups will also play a key role in this premiering event.