Munich – BYTON, manufacturer of smart premium electric vehicles, has received the iF Design Award in the discipline Products, category Automobiles/Vehicles. The iF Design Award is one of the world’s most prestigious design awards and has been honoring outstanding achievements in design for 67 years. An international jury currently consisting of around 70 members evaluates designs under the criteria of innovation and elaboration, functionality, aesthetics, responsibility and positioning.

“The consistently clear design in every detail of BYTON’s first production car convinced the jury. Both the exterior and the interior are defined by pure product design without emotional overload”, commented the jury of the Award. “The product language translates new technologies of an intelligent and smart electric vehicle with options for autonomous driving in a way that makes drivers and passengers curious and interested in new mobility. The user experience goes into new dimensions for operating the car. Precise lines and surfaces lead the eye to understand the new inner values of BYTON’s M-Byte and avoid the fear of a technical barrier. Great comfort and the absence of superfluous gimmicks make this new model absolutely trustworthy.”

Benoît Jacob, BYTON Vice President of Design: “The original idea was a ‘smart device on wheels’: an innovative, hyper-networked vehicle with an attractive design at an affordable price. We chose to innovate where it made sense, such as with our 48-inch BYTON Stage Display. In the exterior design of the M-Byte, we will innovatively accompany our future customers with dynamic proportions without polarizing. Good design improves the lives of customers, we are convinced that the M-Byte will do just that.”

The official award ceremony of the iF Design Award will take place on May 4, 2020 in Berlin.