IFA 2020: Retail experience of the future
Berlin – Retail has a future, but what will it look like? How can retailers benefit from changing consumer behaviors? Why do digital shoppers still visit stores? What is phygital marketing? And how does omnichannelling work best? The new format IFA RETAIL … Continue reading IFA 2020: Retail experience of the future
IFA 2020: Product Show for Media and Guests only
Berlin – IFA has been given the go-ahead to take place in 2020 as a real-life event in Berlin, based on a special concept that puts health and safety first. Taking place over just three days – from 3 to … Continue reading IFA 2020: Product Show for Media and Guests only
IFA: GLOBAL FAIRS launches B2B sustainability project
Berlin – 20 years of experience in organizing B2B platforms to integrate new digital products and (sales) services at leading international trade fairs as well as climate change, which has meanwhile become very prominent in the general awareness, makes experts … Continue reading IFA: GLOBAL FAIRS launches B2B sustainability project