IFA 2020: Retail experience of the future

Berlin – Retail has a future, but what will it look like? How can retailers benefit from changing consumer behaviors? Why do digital shoppers still visit stores? What is phygital marketing? And how does omnichannelling work best? 

The new format IFA RETAIL NEXT premieres at IFA 2020 Special Edition and provides answers and forward-looking expert insights into challenges and opportunities of the ongoing transition of retail. One of the IFA RETAIL NEXT exclusive partners is Liganova, a company that has worked on so called phygital sphere, in which customers enjoy ominchannelling sales experiences – digital and physical. 

On behalf of Liganova Dr. Marc Schumacher kicks off IFA RETAIL NEXT by introducing the new era of global retail. Marc will discuss the prevalence of technology and with it the future impact for the world of retail.

The following session is joined by Liganova’s Nicola Maier and Studio Vaust CEO Jörn Scheipers, who won the Retail Award Europe and contributes his architectural expertise on the subject of shop fitting. Lucia Balestri, Karola Booß and Meruert Kastner of the Berlin-based creative agency Kemmler Kemmler outline how Shared Spaces work in retail, a way to connect several industries in one place. Magdalena Pusch, CMO of Framen Framen shares her insights about the power out-of-home-screens. Jan Toschka, Retail General Manager Shell DACH adds the perspective of the transformation of gas stations to the session.

Björn Ognebeni, China Briefs offers a summary of recent retail trends in China. ROOOM’s Hans Elstner (CEO) and Jan Bügers provide their expertise on how to create hybrid experiences. 

IFA RETAIL NEXT as part of SHIFT Mobility meets IFA NEXT will take place on the second day of IFA 2020 Special Edition, Friday, 4 September from 10.30 a.m. to 12.50 p.m. on the Innovation Engine Stage at the CityCube, Messe Berlin.

Register now!
To participate in the IFA 2020 Special Edition, registration in advance is necessary. Registered participants will also receive access to the IFA 2020 Xtended Space, the digital extension of the IFA 2020 Special Edition.

Please note: Due to the current situation this year we can neither offer on-site accreditation for media representatives nor registration for trade visitors. Therefore online pre-registration is mandatory. In order to enable as many visitors as possible to participate on site, a query will be made in the course of this pre-registration regarding the intended day of the visit.

About IFA 2020 Special Edition
The IFA 2020 Special Edition – consisting of physical live events focusing on its B2B core functions of IFA – offers a meeting place for industry and trade in the IFA Business, Retail & Meeting Lounges and cross-industry innovations at SHIFT Mobility meets IFA NEXT. While these event elements are aimed at trade visitors, media representatives can exclusively experience the latest products and services, press briefings and IFA keynotes live at the IFA Global Press Conference.

Health and safety is a top priority at IFA 2020 Special Edition, which will take place from 3 to 5 September 2020 as a three-day event with a limited number of participants in accordance with current regulations.

Digital IFA Experience
With a virtual extension – the “IFA Xtended Space” – the physical event is complemented by live and on demand streaming of presentations, match-making tools and digital product demonstrations. The Xtended Space thereby is accessible for both on-site guests and all other interested participants around the globe.