ASEAN TOURISM FORUM 2024 in Vientiane

VIENTIANE – The next ASEAN TOURISM FORUM (ATF) will be held in the capital of Laos, Vientiane, in January 2024. This is a great opportunity for travelers who want to explore the rich culture and natural beauty of Laos, as well as learn more about the ASEAN region as a whole.

The ASEAN Tourism Forum (ATF) is the biggest annual tourism event in the ASEAN region. The event is attended by top industry policymakers, practitioners, and suppliers of ASEAN-based tourism products and services. ATF includes dialogues among tourism government bodies and private sector organizations, as well as a travel exchange (TRAVEX) among ASEAN exhibitors and international buyers from major travel markets.

The ASEAN Tourism Forum (ATF) has the main task of promoting the ASEAN region as one tourist destination where Asian hospitality and cultural diversity are at their best. ATF was established in 1981. Each year, the hosting of ATF is rotated among the member countries. The primary objectives of the ATF are:

– The projection of ASEAN as an attractive multi-faceted single destination of major tourist-generating markets
– The generation of increased awareness of ASEAN as a highly competitive regional tourist destination in the Asia-Pacific area
– The promotion of increased tourist in-flow to each and/or to a combination of the ASEAN member countries from various tourist-generating countries
– The promotion of intra-ASEAN travel
– The strengthening of cooperative ties among the various sectors of the ASEAN tourism industry

The ATF also serves as the annual convention of the ASEAN tourism industry for the purpose of exchanging ideas, reviewing industry developments and jointly formulating specific recommendations to further accelerate the growth of ASEAN tourism. It also provides a platform for the selling and buying of regional and individual tourism products of ASEAN member countries.

Why visit Laos?

Laos is one of the most diverse and fascinating countries in Southeast Asia. It is landlocked by China, Vietnam, Cambodia, Thailand, and Myanmar, but it has a rich cultural heritage that dates back to ancient times. Laos is home to more than 49 ethnic groups, each with its own traditions, languages, and customs. Laos is also known for its stunning natural scenery, from lush mountains and forests to majestic waterfalls and rivers.

Some of the attractions that you can enjoy in Laos are:

Vientiane: The capital city of Laos, Vientiane is a blend of French colonial architecture and Buddhist temples. You can visit landmarks such as Patuxai (Victory Gate), That Luang (Great Stupa), Wat Si Saket (Temple of Thousands Buddhas) and Pha That Luang (Sacred Relic Stupa).

Luang Prabang: The former royal capital of Laos, Luang Prabang is a UNESCO World Heritage Site that boasts a rich cultural and historical legacy. You can admire the elegant palaces, monasteries, and temples that reflect the fusion of Lao and French influences. You can also witness the daily ritual of alms-giving, where hundreds of monks walk through the streets to collect food offerings from locals and tourists.

Vang Vieng: A popular destination for backpackers and adventure seekers, Vang Vieng is a small town surrounded by stunning karst landscapes and caves. You can enjoy activities such as tubing, kayaking, hiking, biking, rock climbing, and caving. You can also relax at one of the many bars and restaurants that line the Nam Song River.

Si Phan Don: Also known as the Four Thousand Islands, Si Phan Don is a group of islands in the Mekong River near the border with Cambodia. You can experience the rural life of Laos by staying at one of the simple guesthouses or bungalows on the islands. You can also explore the natural beauty and wildlife of the area, such as waterfalls, dolphins, birds and fish.

Plain of Jars: One of the most mysterious and intriguing sites in Laos, Plain of Jars is an archaeological wonder that consists of thousands of stone jars scattered across several locations in Xieng Khouang Province. The origin and purpose of these jars are still unknown, but some theories suggest that they were used for funerary or ceremonial purposes by an ancient civilization.

How to join ATF 2024?

If you are interested in joining ATF 2024 as an exhibitor or buyer, you can register online at You can also find more information about the event program, venue, accommodation and visa requirements on the website.

Don’t miss this chance to discover Laos and connect with other tourism stakeholders in ASEAN. ATF 2024 will be an unforgettable experience that will inspire you to travel more and appreciate the diversity and beauty of Southeast Asia. (zi)