New York – The Japan National Tourism Organization (JNTO) hosted a launch event in New York to promote the “Enjoy my Japan” Global Campaign. As part of the launch, JNTO unveiled a special video series to kick-off the campaign, which can be viewed on YouTube.

With the Tokyo 2020 Olympic and Paralympic games approaching, JNTO’s main mission is to introduce under-the-radar attractions and points-of-interest to Americans and international travelers. In this sense, culture is a good motivator for travelers visiting Japan and helps break barriers.

At the event, Mr. Chick Corea emphasized Japan’s warm hospitality, saying that “the service quality, especially the human quality is the first thing that you notice about Japan. Sometimes I’ve heard comments about Japanese politeness and manners in a negative way…but that’s not true, it’s a kind of humanity and politeness that was built into the culture from a long time ago.”

Mr. Corea said that from start to finish, experiencing Japan is like entering another world. “No matter whether you’re going to go for a vacation or you go for business reasons you’re in this unique environment. It’s something to experience if you haven’t experienced it yet. That’s the most salient thing about Japan, the beauty of Japan.”

JNTO president Ryoichi Matsuyama added, “By starting this new Global Campaign, JNTO will accelerate promotional activities and improve on a travel-friendly environment in Japan leading-up to the year 2020.”