IFA Special Edition: “A never-seen-before virtual experience”

Berlin – IFA Xtended Space offers trade vistors, media and consumers worldwide virtual access to live content of the IFA 2020 Special Edition / Newly developed digital platform sets standards for the industry

With an all-new digital platform, IFA 2020 Special Edition offers additional valuable access to the event in Berlin for all who are on site and those who cannot join this year’s show on site. The IFA Xtended Space allows everyone around the globe to experience latest trends in the consumer electronics, home appliance industry and beyond. Through comprehensive live streams of keynotes, press conferences, panel sessions, presentations and virtual exhibitor presentations, trade visitors and media benefit from first-hand-information as well as through the powerful match-making from the opportunity to establish new business contacts.

“A digital platform can hardly compensate a true on-site experience. However, the IFA Xtended Space, enables all those who are interested to know even more and those who cannot join the IFA 2020 Special Edition physically in Berlin to have a truly unique virtual experience,” said Jens Heithecker Executive Director IFA Berlin.

Thousands of trade visitors, media and tech fans usually flock to IFA in Berlin every September. This year, the IFA 2020 Special Edition will take place in Berlin with a very limited number of visitors due to the safety measures and tight relguations caused by the coronavirus pandemic.

World premiere of IFA Xtended Space: Register now!

Anyone wishing to participate in the virtual extension of the IFA 2020 Special Edition can register free of charge via the IFA website (www.ifa-berlin.com). The IFA Xtended Space comes in a sleak and user-friendly design. Starting in the digital lobby, registered visitors have several options. The full set of functionalities will be available starting on September 3rd. 

Virtual exhibition area

The IFA Xtended Space presents an exhibition area, where global brands unveil their latest products and innovations in individually designed virtual presentations. Products are presented in 3D.

Digitally powered networking

The IFA Xtended Space suggests interesting contacts to everyone participating in the virtual IFA world. Via a smart filter function, one may search for categories, exhibitors, products or contacts. An integrated chat function enables direct communication. The IFA Xtended Space thus creates a unique global and virtual networking space where trade visitors, retailers, media , consumers and exhibitors can inspire each other and find each other.

Binge Watching for Tech Geeks

Every device – whether it is computers, smartphones, tablets or smart TV: IFA Live & On Demand, the broadcast studio of IFA Xtended Space, allows visitors to watch live video streams or access them later as on-demand videos. IFA Xtended Space users may join live as Qualcomm CEO Cristano Amon discusses the future of 5G in Qualcomm’s IFA Opening Keynote or as Walter Ji, President of Europe at Huawei Consumer Business Group, presents the company’s vision for its customers in Europe.

Newsroom: All information at a glance

The IFA Xtended newsroom offers all information at a glance and reflects the diversity of the IFA 2020 Special Edition in all its aspects. Its features are: Exhibitor Press Releases, IFA News, images and social media feeds. 

Register now!

To participate in the IFA 2020 Special Edition, registration in advance is necessary. Registered participants will also receive access to the IFA 2020 Xtended Space, the digital extension of the IFA 2020 Special Edition.

Please note: Due to the current situation this year we can neither offer on-site accreditation for media representatives nor registration for trade visitors. Therefore online pre-registration is mandatory. In order to enable as many visitors as possible to participate on site, a query will be made in the course of this pre-registration regarding the intended day of the visit.

About IFA 2020 Special Edition

The IFA 2020 Special Edition – consisting of physical live events focusing on its B2B core functions of IFA – offers a meeting place for industry and trade in the IFA Business, Retail & Meeting Lounges and cross-industry innovations at SHIFT Mobility meets IFA NEXT. While these event elements are aimed at trade visitors, media representatives can exclusively experience the latest products and services, press briefings and IFA keynotes live at the IFA Global Press Conference.

Health and safety is a top priority at IFA 2020 Special Edition, which will take place from 3 to 5 September 2020 as a three-day event with a limited number of participants in accordance with current regulations.

Digital IFA Experience

With a virtual extension – the “IFA Xtended Space” – the physical event is complemented by live and on demand streaming of presentations, match-making tools and digital product demonstrations. The Xtended Space thereby is accessible for both on-site guests and all other interested participants around the globe.