BANGKOK – In a bold move to revitalize its tourism sector, Thailand’s Prime Minister Srettha Thavisin has declared 2024 as the “Tourism Year,” signaling the country’s readiness to welcome visitors from around the globe. This initiative is part of a strategic plan to integrate business ventures with cultural events, thereby offering a holistic experience to tourists.
The Thai government is set to showcase the nation’s rich cultural tapestry and burgeoning business potential at prominent world festivals, including the World Travel Market (WTM) in London, the Arabian Travel Market (ATM) in the UAE, and the China International Travel Mart (CITM) in China.
The “Tourism Year” campaign is designed to highlight Thailand’s diverse attractions, from its serene beaches and lush jungles to its vibrant cities and historic temples. By aligning with major international travel events, Thailand aims to capture the attention of global travelers and industry professionals alike. The Thai Prime Minister Srettha Thavisin emphasizes the importance of tourism for the country’s economic growth and the role it plays in fostering international relationships.
As part of the campaign, Thailand will host a series of events and festivals that will not only celebrate Thai culture but also create platforms for business networking and investment opportunities. The government has announced plans to enhance infrastructure, streamline visa processes, and implement health and safety protocols to ensure a seamless and secure experience for visitors.
Industry experts view this initiative as a significant step towards Thailand’s recovery from the travel downturn caused by global events in recent years. The focus on a combined approach to tourism and business reflects a modern vision that seeks to leverage cultural heritage as a means to drive economic development.
The Thai Prime Minister’s announcement has been met with positive responses from international tourism boards and travel companies, many of which have expressed their support and interest in participating in Thailand’s “Tourism Year.” With a calendar packed with events and the promise of an immersive cultural journey, Thailand is poised to set a new benchmark in global tourism and hospitality. (zai) Photo: TAT