Singapore  – Inaugurated in 2011, the 5th Singapore MICE Forum (SMF) continues to be a strong platform for the MICE industry where key issues are discussed, industry ideas exchanged, and business and networking opportunities created. This 5-day event aims at maximising innovation and networking within the industry, with professional development and training workshops conducted to address the skills and knowledge gaps before the Forum, Hosted Buyers Programme and Gala Dinner take place.

The SMF comprises the following programmes:

 1. MICE Forum – 2 & 3 July

Through case studies, talks and panel discussions on leading trends and issues, the MICE Forum plays a vital role in offering ground breaking insights and solutions to enhance and strengthen the MICE industry.

2. Gala Dinner – 2 July

The highlight of SMF is the annual SMF Gala Dinner, the most prestigious gathering of MICE leaders from around the region, providing extensive networking opportunities and an avenue for key industry players to catch up with one another.

3. Master classes, Education & Professional Development Courses – 29 June – 1 July

Master classes and courses are designed and conducted to address the knowledge and skills gaps in the industry, to help MICE practitioners maintain their competitive edge and stay ahead of the competition.

The programme details here