BERLIN – JD.com, represented by Jack Shuai Li, CEO of JD Worldwide & SVP JD Group, will for the first time present a keynote at IFA Berlin, the world’s most significant event for Home & Consumer Tech. In this keynote, JD.com will share its vision for the future development and positioning of international trade. JD.com is one of the world’s leading home & consumer tech e-commerce platforms and brick-and-mortar retailers, headquartered in Beijing.

With this exclusive keynote on the Innovation Stage (Friday, September 5, 3:45 p.m.), as well as an appearance the day before at the premiere of the IFA Retail Leaders Summit (Thursday, September 4), the company is sending a clear signal of its strong ambitions in the European market.

Strong Presence at IFA

JD.com’s participation in IFA 2025 marks the company’s first public presentation in Europe since the recent announcement of its plans to expand into the EU market.

Exclusive Insights from Top Management

IFA provides the stage to hear directly from JD.com’s top leadership for the first time about the company’s strategic goals in Europe. In addition to the keynote by CEO Jack Shuai Li, regional Managing Directors Jason Zeng (Joybuy Germany) and Matthew Nobbs (Joybuy UK) will also share their insights and expectations—among others in a panel discussion and a fireside chat as part of the IFA Retail Leaders Summit.

“JD.com’s participation in IFA 2025 is a clear signal: this is where the future of retail is being discussed—by those who are shaping it. For the home & consumer tech industry, this is a moment industry experts should not miss,”
said Leif Lindner, CEO of IFA Management GmbH.

Strategic Significance for Retail

Alongside strong capital resources, JD.com brings extensive technological expertise in e-commerce, logistics, and omnichannel services. Together with the strong market presence of established European players, the company’s entry into the European market could significantly transform retail—from accelerated digital services to new shopping experiences for consumers.

About IFA Berlin

IFA Berlin is the world’s leading event for home and consumer technologies and celebrates over a century of innovation. Since 1924, IFA Berlin has been the global platform where technology leaders, innovators, and industry experts come together to present groundbreaking products and shape the future of consumer electronics. The event takes place every year in September in Berlin.

More information about IFA Berlin 2025: https://www.ifa-berlin.com/de/