BERLIN, Germany – With the ITB Innovators, the world’s leading travel trade show shines a spotlight on exhibitors addressing key challenges in the travel industry with pioneering solutions – ranging from sustainable concepts to personalized travel experiences. Trade visitors can experience these innovations at the world’s leading travel trade show from March 3 to 5, 2026.
Whether hotel operations, guest communication, offer processes, marketing, or sustainability: what unites the ITB Innovators 2026 is the ambition to fundamentally rethink core tourism processes. Their solutions target areas where complex workflows, manual processes, and data silos hinder progress – leveraging technologies, above all Artificial Intelligence, to increase efficiency, enable data-driven decision-making, and deliver personalized service. Technology thus becomes an enabler for more resilient, connected, and future-proof business models in tourism.
How Technology Creates Value Along the Tourism Value Chain: Highlights from ITB Innovators 2026
Apaleo: A Flexible, AI-Driven Platform for Modern Hospitality
Apaleo is an API-first property management platform that provides hotels with a flexible digital infrastructure. This enables businesses to continuously adapt to evolving guest needs and technological developments. Its open system architecture allows for rapid innovation and experimentation that would hardly be possible with traditional hotel software. Through the Agent Hub, AI agents can take over tasks such as reservation management, guest communication, and data analysis, easing the daily workload of hotel staff.
Less Effort, More Service: DerbySoft Automates Time-Consuming Hotel Communication
DerbySoft’s AI Voice Agent fully automates hotel phone calls for tour operators, travel management companies, and outsourced service centers. The AI handles tasks such as booking and payment verification, invoice collection, and last-minute changes, optimizes call timing, and integrates seamlessly into existing systems via API. With real-time feedback and a web-based dashboard, the solution reduces workload, lowers error rates and costs, and enhances service quality.
The Trip Boutique AI: Connecting Travel Data Intelligently to Drive Revenue
The Trip Boutique AI introduces an AI-powered platform that breaks down data silos in the travel industry and centralizes travel information. The AI analyzes customer data, interests, and travel intentions, automating tasks such as proposal creation, itinerary planning, and reactivation campaigns. This enables personalized recommendations and targeted cross- and upselling, while freeing travel advisors to focus on consultation. In partnership with Amadeus, existing booking data is seamlessly utilized and transformed into actionable insights, allowing different systems to communicate efficiently.
Qualiday Travel Overcomes Language Barriers with AI-Powered Live Translation
In cooperation with LiveVoice, Qualiday Travel addresses one of the most underestimated structural challenges in tourism: the limited availability of licensed guides in multiple languages. With AI-powered live translation, guests can follow guided tours in real time in their preferred language.
Multilingual Tours Made Easy: VOX Aura Enables Live Translation
The Vox Group also offers a solution for multilingual accessibility in group tours. With VOX Aura, they provide an AI-powered device for multilingual group guiding. Tour guide commentary is translated in real time into over 50 languages and transmitted directly to VOX radio receivers. The AI ensures that proper names, historical references, and local details are accurately conveyed.
Hotel Manager Integrates Guest Journey and Hotel Operations on One Platform
Hotel Manager consolidates the entire guest journey into a mobile, branded platform. All guest interactions are managed centrally through a single interface in the hotel’s brand design, while data is automatically synchronized between the property management system and the digital guest interface. Luxury hotels and groups such as Red Carnation, The Chedi Katara, and The Athenaeum use the solution to increase service efficiency, revenue, and guest loyalty.
Trip.com Group: Trip Community Combines Inspiration, Planning, and Booking in an AI-Powered All-in-One Travel Solution
Travel inspiration, planning, and booking often take place across different platforms. Trip Community connects these previously separate steps by bringing together core elements of travel inspiration, planning, booking, services, and stakeholders into a connected ecosystem. Its main feature is the AI-powered solution Trip.Planner, which integrates transportation, accommodations, attractions, and activities into a single itinerary based on real-time data and individual preferences. The platform is complemented by Trip.Moments for sharing authentic travel content, Trip.Pulse for destination and travel topic trends, and Trip.Events for global events and activities. The Influencer 4 Biz creator program directly connects creators with destinations, hotels, and travel providers.
IDeaS Spotlight Makes Hotel Marketing More Precise with Predictive Insights
IDeaS Revenue Solutions presents Spotlight, a solution that provides hotel marketing teams with forward-looking demand insights. Instead of relying on historical data, the platform shows when and where marketing is likely to have the greatest impact. A key indicator, “Potential to Influence,” aims to show hotels for the first time how strongly marketing activities can influence demand. Forecast data is translated into a simple dashboard tailored for marketing teams.
Everything from One Source: Newhotel Software Centralizes Hotel Processes
Newhotel Software integrates key areas of hotel operations into a single platform – from property management and revenue management to business intelligence, point of sale, event management, and spa management. The goal is to automate workflows, centralize data management, and enable faster, more informed decision-making. The solution helps hotels increase operational efficiency, optimize resource use, and personalize guest experiences.
Implementing Sustainability in a Measurable Way with “Cause We Care” by myclimate
With its “Cause We Care” platform, myclimate demonstrates how climate protection can be systematically integrated into tourism offerings. Through digital tools for CO₂ accounting, action planning, and transparent financing, sustainability becomes scalable and measurable.
Lato Accelerates Proposal Processes with AI
Lato digitizes the entire process from travel proposal creation to delivery. Its core innovation is an AI-powered PDF import: existing travel offers are automatically converted into structured, interactive travel apps, including texts, images, and hotel data. This automation significantly reduces manual effort, shortens proposal creation time from hours to minutes, and enables travel professionals to deliver faster, more consistent, and engaging marketing.
ITB Guided Tour: AI Innovations for the Travel Industry
The free ITB Guided Tour “AI Industry Innovations on the Rise” offers a curated insight into selected innovations at ITB Berlin 2026. Led by industry experts, the tour visits selected exhibitors, including Trip.com, Onsai, DerbySoft, and Qualiday Travel.
About ITB Berlin
ITB Berlin 2026 will take place from Tuesday to Thursday, March 3–5, as a B2B-only trade show. Since 1966, ITB Berlin has been the leading trade show for the global travel industry and will celebrate its 60th anniversary in 2026 under the motto “Discover the stories behind 60 years of legacy.”
Under the additional theme “Leading Tourism into Balance,” the ITB Berlin Convention will feature 400 top speakers from business, academia, and politics across four stages and 17 thematic tracks, discussing current and future industry challenges.
At ITB Berlin 2025, 5,800 exhibitors from over 170 countries and regions presented their products and services to nearly 100,000 participants. As a year-round, globally active innovation hub, ITB Berlin provides the global tourism community with valuable insights throughout the year via ITB 360°, including expert articles, podcast episodes, and other innovative formats.
More information is available at www.itb.com and via ITB News & Insights & Social Media.