Beijing – The Chinese tech titan’s shoppers are on course to spend a record US$1 trillion this year, according to a new study from Emarketer, and they’re expected to spend even more in the next couple of years. But as more competitors pop up, Alibaba’s percentage of E-Commerce sales could see a dip.

JD.com is its largest rival, but other players like Pinduoduo, Kaola, and even WeChat are doing their best to woo online shoppers away from Alibaba’s Taobao and Tmall.

Tencent fully operates WeChat and owns stakes in JD and Pinduoduo. Perhaps it’s safe to say that Alibaba is slowly losing its tight grip on China’s E-Commerce market, thanks to Tencent.

Kaola, however, is owned by NetEase, Tencent’s competitor on the gaming front, and we may expect a closer collaboration between Alibaba and its newer rival. (TechinAsia)