One of the declared aims of Tourism Minister Dato Seri Mohamed Nazri Abdul Aziz is to make Malaysia more accessible. The first milestone has already been reached: starting on 5 November 2018 Condor Airlines will be offering direct flights from Germany to Malaysia. Speaking at ITB Berlin, Condor Manager Dr. Jens Boyd expressed his confidence: “This new route fills a gap that offers a great potential.”
In addition, the southeast Asian country will be the official partner country of ITB Berlin 2019. “With this we intend to boost tourism and establish Malaysia as a vacation destination”, explained Dato´Sri Abdul Khani Daud from Tourism Malaysia at ITB Berlin. The worldwide tourism campaign ‘Visit Malaysia Year 2020’ is also aimed at establishing Malaysia on the holiday market, and a number of events distributed throughout the year will create a greater awareness of the country as a destination.
Tourism specialists have set themselves an ambitious target: to boost visitor numbers to 36 million by 2020.