MICE: Germany & Switzerland on Top of Asian’s favourite list

London – Recent research conducted by Reed Travel Exhibitions has identified Canada, United States, Germany, Switzerland, UK, France, Italy, Australia, New Zealand and UAE to be amongst the top ten destinations (outside of Asia), selected by Asian meetings planners attending CIBTM, as a preferred destination for holding out bound MICE events.

Jeffrey Xu, CIBTM Project Manager, Reed Travel Exhibitions commented, “Things are looking very positive for this year with nearly two thirds of Asian buyers from our survey are reporting an increase in the volume of events they were involved in over the past 12 months and 55% expected a growth over the next 12 month. To add to this, 73% also predict use of new destinations over the next 12 months, which is a very positive indicator for companies around the globe considering their participation at the show.”
The analysis also revealed that 49% of all Hosted Buyers have annual budgets of over $10 million and 44% have budgets up to $10 million per year, with representatives attending from many of the world’s global brands including: GE Healthcare, Ferring Pharmaceuticals, Amazon, ANZ Band (China Ltd), Commonwealth Bank of Australia, HSBC Jintrust Fund Management Company Limited, Marsh Pty Ltd, PwC Australia, Siemens Ltd, Pfizer and many more.
International exhibitors who have already confirmed their attendance at CIBTM 2014 include: Canadian Tourism Commission, Korea Tourism Organization, Instituto Nacional de Promocion Turistica Argentina, Langham Hotels, The Okura Hotel Group, Wyndham Hotels & Resorts, Accor and SkyTeam Airline Alliance. In addition to this, Visit Berlin, Cirque de Soleil and Jeju CVB have signed up to attend the event for the first time this year.
Michele Saran, Executive Director, Business Events Canada, a division of the Canadian Tourism Commission and returning exhibitor commented, “due to the popularity and success of CIBTM 2013, Canada will boast an even larger presence at 2014 CIBTM. The CIBTM show provides Canada’s meetings, conventions and incentive travel industry with the perfect platform in which to promote Canada as a top-tier global meeting destination to the growing China and Asia markets.” 
“Business Events Canada and its partners enjoy the opportunity to meet with Hosted Buyers through the diary system, providing an optimal environment in which to network with key decision influencers. Canada is an ideal destination to host meetings from Asia including excellent accessibility, vibrant cities, all-encompassing meeting venues, diverse landscapes and a strong value proposition, and the teams based in Beijing will do whatever it takes to make an event planner’s job easier to plan a meeting in Canada.“ Michele Saran adds.
Moon Soyenomun, Manager, Korea Tourism Organization, said, “China has been a strategic market for South Korea in recent years and we have witnessed great potential for increased business there. CIBTM has enabled us to form many valuable contacts with global buyers, particularly those from Beijing, Shanghai, Guangzhou and Shenzhen. The show is also the best place to learn about the Chinese market, to meet up with high-level buyers, and to gain knowledge and keep up to date with activity in the region. We are looking forward to another fruitful event this year.”
CIBTM 2014 takes place on the 17th – 19th September 2014.