Rethinking Tourism for a Changing World
CHIANG RAI, Thailand — At the PATA Destination Marketing Forum 2025 (PDMF 2025), held December 1–3, senior officials and tourism leaders from across the Asia-Pacific underscored a decisive shift in global and ASEAN tourism: toward heritage-centered development, wellness-driven travel, and … Continue reading Rethinking Tourism for a Changing World
A Sustainable Future for Asia-Pacific Tourism
BANGKOK — A new documentary initiative, Pacific Asia Travel Association (PATA), together with the creative agency Content With Purpose (CWP), launched on Nov. 27, is set to reshape how people think about travel across the Asia-Pacific region. The digital series, … Continue reading A Sustainable Future for Asia-Pacific Tourism
PATA Calls for Smarter, Sustainable Japan–EU Tourism
OSAKA, Japan — At the crossroads of two major tourism powerhouses, the Pacific Asia Travel Association (PATA) reaffirmed its dedication to fostering cross-regional cooperation between Asia and Europe. Speaking at the “Shaping the Future of Japan–EU Travel” forum at the … Continue reading PATA Calls for Smarter, Sustainable Japan–EU Tourism
PATA: Celebrating Excellence in Asia-Pacific Travel
BANGKOK – The Pacific Asia Travel Association (PATA) is now accepting submissions for the PATA Gold Awards 2025, celebrating excellence in the global travel and tourism industry. Based on a rigorous, merit-based judging process by an independent panel of experts, … Continue reading PATA: Celebrating Excellence in Asia-Pacific Travel
PATA continues research work with Hong Kong University
BANGKOK/HONG KONG – The Pacific Asia Travel Association (PATA) has announced the renewal of its partnership with The Hong Kong Polytechnic University (PolyU) for an additional three years, extending their collaboration on the publication of the highly regarded Asia Pacific … Continue reading PATA continues research work with Hong Kong University