Thailand: Healing Is the New Luxury
LONDON — At the annual World Travel Market 2025 (WTM 2025) in London’s ExCeL centre, the Tourism Authority of Thailand (TAT) introduced its latest global communication campaign, “Healing is the New Luxury”, signalling a strategic shift in how the kingdom … Continue reading Thailand: Healing Is the New Luxury
Queen Sirikit of Thailand Dies at 93
BANGKOK — Queen Sirikit, the mother of Thailand’s King Maha Vajiralongkorn and one of the nation’s most enduring royal figures, died peacefully at age 93 on Friday evening in a Bangkok hospital, the Royal Household Bureau announced. The palace said … Continue reading Queen Sirikit of Thailand Dies at 93
PATA Reinforces Cross-Regional Tourism Cooperation
BANGKOK – The Pacific Asia Asia Travel Association (PATA) reinforced its commitment to cross-regional tourism, as Chief Executive Officer Noor Ahmad Hamid delivered the keynote address at the “Shaping the Future of Japan-EU Travel,” event held at the EU Pavilion … Continue reading PATA Reinforces Cross-Regional Tourism Cooperation
Thailand: “Big Impact Act Fast” Strategy to Revive Tourism
BANGKOK — Thailand’s new Minister of Tourism and Sports, Atthakorn Sirilatthayakorn, has unveiled an ambitious campaign titled “Big Impact Act Fast,” a sweeping national strategy to reignite the country’s tourism engine and accelerate economic recovery ahead of the 33rd Southeast … Continue reading Thailand: “Big Impact Act Fast” Strategy to Revive Tourism
Austrian TV Star Turns Spotlight on Phuket
BANGKOK/PHUKET/VIENNA — Thailand’s tourism profile in Central Europe is set for a boost as Austrian television personality Silvia Schneider films her latest travel special, “Silvia entdeckt – Thailand (Silvia discovers – Thailand)”, on location in Phuket. The program, produced by … Continue reading Austrian TV Star Turns Spotlight on Phuket