HO CHI MINH CITY, Vietnam — As companies across Southeast Asia, East Asia, Europe and the United States continue to diversify supply chains beyond single-country dependency, the Global Sourcing Fair Vietnam 2026 will return from April 22–24, 2026, reinforcing Vietnam’s growing status as a factory-direct sourcing powerhouse in Asia.
Hosted at the Saigon Exhibition & Convention Center (SECC) in Ho Chi Minh City, the three-day B2B exhibition is organized by Global Sources, the Hong Kong-based trade platform long known for connecting Asian manufacturers with international buyers.
Now in its fourth edition, the fair has positioned itself as one of Vietnam’s most internationally focused sourcing exhibitions, designed to facilitate direct engagement between verified manufacturers and overseas procurement teams.
Vietnam’s Expanding Role in Global Manufacturing
Vietnam has emerged as a strategic manufacturing alternative amid shifting geopolitical and trade dynamics. The country has benefited from free trade agreements with the European Union and regional partners, while continuing to attract foreign direct investment from East Asia and beyond.
The 2026 edition of the Global Sourcing Fair reflects this evolution. Organizers expect more than 500 verified suppliers, occupying over 700 booths, and presenting tens of thousands of export-ready products across diversified consumer and industrial categories.
For buyers from the EU and the U.S., the event offers opportunities to:
- Reduce reliance on single-market sourcing models
- Engage directly with factory representatives
- Assess production capabilities and quality standards firsthand
- Negotiate pricing and private-label arrangements on site
For Southeast Asian and East Asian enterprises, it provides a platform to expand exports into Western markets while strengthening intra-Asian trade corridors.
Broad Product Coverage Across Key Export Sectors
The 2026 fair will showcase products across multiple high-demand sourcing categories:
Fashion & Accessories
Garments, textiles, bags, luggage, fashion accessories, and home textiles remain core strengths of Vietnam’s export economy.
Home & Gifts
Home décor, furniture, handicrafts, seasonal products, toys, gardening tools and household goods are expected to draw strong buyer interest from Europe and North America.
Electronics & Home Appliances
Audio-visual products, smart devices, and consumer electronics accessories reflect the country’s increasing integration into regional electronics supply chains.
Printing & Packaging (New for 2026)
The addition of packaging and paper solutions aligns with global sustainability trends and rising demand for environmentally responsible packaging across the EU and U.S.
A Platform for Direct, Verified Sourcing
Unlike consumer expos, the Global Sourcing Fair Vietnam is strictly B2B-focused. Buyers can participate in pre-arranged business matching sessions, private negotiations, and product demonstrations designed to accelerate deal-making.
Organizers emphasize the event’s “factory-direct” positioning — an approach intended to minimize intermediaries and improve transparency in pricing and production capabilities.
Attendees typically include:
- Importers and distributors
- Retail chains and supermarket buyers
- E-commerce sellers
- Brand owners seeking OEM/ODM partners
- Procurement teams from multinational companies
Participants are expected from more than 100 countries, spanning ASEAN, China, Japan, South Korea, the Middle East, Europe, Australia and North America.
Ho Chi Minh City as a Trade Gateway
Vietnam’s commercial capital provides both symbolic and practical advantages for the event. As the country’s largest metropolitan economy and a major export logistics hub, Ho Chi Minh City offers proximity to industrial parks, ports, and international shipping routes.
The SECC venue, located in the city’s Phu My Hung district, has become a central platform for international exhibitions serving global supply chain stakeholders.
For regional buyers, travel accessibility within Southeast Asia remains a competitive advantage, while Western delegations increasingly view Vietnam as a long-term sourcing destination rather than a temporary alternative.
Driving Regional Commerce in a Fragmented Trade Environment
The return of the Global Sourcing Fair comes at a time when global supply chains are being restructured. Rising labor costs in some markets, evolving trade policies, and the demand for diversified manufacturing footprints have accelerated buyer interest in Vietnam.
By combining Vietnamese suppliers with manufacturers from other parts of Asia, the exhibition aims to create a consolidated sourcing hub in one location — reducing travel time and transaction costs for international buyers.
Industry observers note that trade fairs such as this increasingly function not only as product marketplaces but as strategic nodes in global commerce, where supply chain resilience and regional integration intersect.
Event Details at a Glance
- Event: Global Sourcing Fair Vietnam 2026
- Dates: April 22–24, 2026
- Venue: Saigon Exhibition & Convention Center (SECC), Ho Chi Minh City
- Organizer: Global Sources
- Format: B2B trade exhibition
As supply chains evolve and procurement strategies diversify, Vietnam continues to strengthen its profile as a central player in Asian manufacturing. The Global Sourcing Fair Vietnam 2026 is poised to serve as both a commercial marketplace and a barometer of the region’s expanding role in global trade.