CHIANG MAI – Long hailed as the tourism crown jewel of Southeast Asia, Thailand has traditionally attracted global visitors to its urban capital Bangkok, the vibrant nightlife of Pattaya, and sun-soaked islands like Phuket and Koh Samui. However, recent media coverage and updated travel trends are shedding light on a quieter, culturally rich corner of the country: the northern city of Chiang Mai.
ASEAN Today wishes to spotlight Chiang Mai and lesser-known destinations such as Rayong and Chanthaburi in the southeast. The report underscores a growing interest among international tourists seeking deeper cultural engagement and sustainable travel experiences away from Thailand’s typical hotspots.
Chiang Mai: A Northern Jewel, Just 75 Minutes from Bangkok
Despite being Thailand’s fourth largest city, with a population of 174,235, Chiang Mai has long remained off the radar for many first-time visitors. Yet, the city – founded in 1296 by King Mangrai the Great – is now emerging as a hub for travelers seeking authentic Thai culture, Lanna history, spiritual heritage, and eco-tourism.
Only 75 minutes by air from Bangkok, Chiang Mai offers a distinct atmosphere: calmer streets, ancient temples, mountainous landscapes, and a strong commitment to community-based tourism.
Ethical Encounters: Elephant Sanctuaries in Chiang Mai Province
One of the city’s most meaningful attractions is the opportunity to visit ethical elephant sanctuaries, located just north of Chiang Mai. There are currently around 12 sanctuaries in the province that rescue and rehabilitate elephants formerly used in tourism or labor. Unlike older tourism models, these sanctuaries emphasize non-riding, education, and observation, appealing to a new generation of environmentally and ethically conscious travelers.
A full report from ASEAN Today on visiting one of these sanctuaries is forthcoming.
Top 10 Must-See Attractions in and Around Chiang Mai
Chiang Mai’s cultural and natural offerings are vast. For travelers planning their itinerary, these ten destinations stand out as the most essential:
- Wat Phra That Doi Suthep – The city’s most iconic temple, perched on a mountain with panoramic views.
- Old City Temples – Includes:
- Wat Chedi Luang: Former home of the Emerald Buddha.
- Wat Phra Singh: Lanna-style artistry.
- Wat Chiang Man: The oldest temple, dating back to Chiang Mai’s founding.
- Elephant Nature Park – Leading ethical elephant sanctuary.
- Doi Inthanon National Park – Thailand’s highest peak with royal pagodas and waterfalls.
- Wat Umong – Ancient forest temple with meditation tunnels.
- Queen Sirikit Botanic Garden – A scenic botanical park with a glass canopy walkway.
- Chiang Mai Night Bazaar – Bustling market with street food, crafts, and art.
- Bo Sang Handicraft Village – Famous for umbrella-making and artisan demonstrations.
- Chiang Mai Grand Canyon – Cliff-jumping and water park fun in a former quarry.
- Lanna Folklife Museum / National Museum – Insights into northern Thai culture and Buddhism.
Resources for Travelers
For the latest updates and official travel information, visitors can consult the Tourism Authority of Thailand (TAT):
- TAT Chiang Mai Travel Page
(hz) Foto: TAT