KUALA LUMPUR – In a significant development for regional tourism, Malaysia is set to host the prestigious ASEAN Tourism Forum (ATF) in January 2025, marking a notable return since the country last hosted the event in 2014. The forum will convene in the vibrant capital city of Kuala Lumpur, a metropolis known for its diverse cultural landscape and dynamic tourism offerings. This announcement comes following a ceremonious handover at the Landmark Hotel in Vientiane, Laos, during the ATF 2024, symbolizing the rotational nature of the forum among the ten ASEAN member countries.
The ATF, a cornerstone event for Southeast Asian tourism cooperation, was first held in Malaysia in 1981. It serves as a collaborative platform for ASEAN member countries to promote the region as a singular, attractive travel destination. Over the years, the forum has played a pivotal role in the development of ASEAN’s tourism sector, fostering dialogue and partnerships between government bodies and private sectors across the ten member states.
As Malaysia prepares to assume the chairmanship of ASEAN in 2025, the ATF event takes on additional significance. The forum is expected to showcase the country’s readiness to lead the region in tourism development and cooperation. Malaysia’s Minister of Tourism, Arts, and Culture, Tiong King Sing, has expressed enthusiasm for the upcoming event, highlighting it as a crucial precursor to the ‘Visit Malaysia Year‘ slated for 2026. The minister emphasized the government’s commitment to enhancing tourism infrastructure, increasing direct flights, implementing visa-on-arrival policies, and promoting Muslim-friendly tourism initiatives.
The choice of Kuala Lumpur as the ATF 2025 venue reflects Malaysia’s dedication to presenting its capital as a world-class tourist destination. With its rich tapestry of history, culture, and modernity, Kuala Lumpur is poised to offer an immersive experience for ATF delegates and visitors alike. The event will not only spotlight Malaysia’s tourism potential but also reinforce the country’s role as a central player in the ASEAN tourism landscape.
The ATF’s history is intertwined with the broader narrative of ASEAN’s commitment to economic and cultural integration. Since its inception, the forum has been instrumental in advancing tourism as a means of regional economic development. It has provided a stage for member countries to collectively enhance their tourism appeal, share best practices, and address challenges within the industry. (zai)