Bangkok – The Pacific Asia Travel Association (PATA) has renewed its preferred partnership with comScore, a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere.

PATA CEO Dr. Mario Hardy said, “Data is increasingly essential in today’s business environment as we move inexorably towards a more exponential future. Our agreement with comScore allows our members to use that data to improve their productivity, generate faster insights and enable smarter decisions.”

PATA will continue to benefit from comScore’s key measurement reports which are available on PATAmPOWER, the Association’s online data platform for members that aggregates and integrates data and trends into compelling insights. There will also be opportunities for further engagement between PATA and comScore in publishing, events and advocacy.

comScore senior vice president, Asia Pacific, Joe Nguyen, said, “We are proud to be a preferred partner of PATA. Travel is an important sector in Asia Pacific and we are pleased to help make travel industry insights more accessible to PATA’s member organizations. We look forward to further collaboration with the Association and its member organizations across the region.”